VIII. Brand Guidelines

Allo.Capital's brand aesthetic embodies the core principles of flow, efficiency, and sophisticated simplicity. We aim for a visual identity that is both powerful and approachable, conveying trust, innovation, and a commitment to building a better future for capital allocation. Our design language draws inspiration from natural forms, particularly the movement of water, reflecting the dynamic and regenerative nature of the Allo ecosystem. The brand strives to be easy but not unsophisticated, powerful but not intimidating, and creative without being overly cute. For a comprehensive guide to Allo.Capital's visual identity, including logo usage, color palette, typography, and tone of voice, please consult the Allo Brand Book [link to Brand Book].

Mission: To empower digital communities to invest in their future by building resource allocation technologies.

Values: Decentralization, Transparency, Efficiency, Impact, Sustainability.

Brand Attributes: Easy not unsophisticated, Powerful not intimidating, Safe not boring, Expansive not maximalist, Creative not cute.

Design Principles: Dynamic Energy, Bold Practicality, Intelligent Simplicity, Fluid Adaptability, Effective Impact, Inclusively Innovative.

Logo: Wordmark (clean, strong sans serif with a customized 'A') and Logomark (three wave-like shapes creating a regenerative cycle).

Color Palette: Fluid Blues (trust, stability), Optimistic Greens (growth, regeneration), Energetic Neon Accents (vibrancy).

Typography: Primary (clean, strong sans serif), Secondary (modern, playful sans serif).

Tone of Voice: Sharp, sophisticated, mature, austere, intentional, elegant, refined, precise.